44% of Nigerians opted out of Black Friday deals – BD Polls

Ruth Okwumbu-Imafidon is a seasoned journalist and communications strategist with over a decade of experience telling impactful stories across environment, technology, entrepreneurship, business, and political economy. At BusinessDay, she leads editorial partnerships and content initiatives that deepen public understanding and spark meaningful conversations on issues shaping Nigeria’s socio-economic landscape. She holds an MSc in Mass Communication from the University of Nigeria, Nsukka, and a BSc in Mass Communication from Delta State University.