Carloha Nigeria has rolled out a festive season buyer challenge aimed at engaging customers and auto enthusiasts through a skill-based, in-showroom activity.
The challenge, themed, ‘Cash Tower Challenge,’ runs from December 10, 2025, to February 14, 2026, and is structured in two categories, targeting vehicle buyers and the general public.
According to the company participants are required to complete a timed cash-stacking task, with rewards determined by performance rather than chance.
Under the buyer category, customers who purchase a Chery Tiggo 8 Pro during the period are eligible to participate, while members of the public can also take part using dummy cash in exchange for branded items at designated showrooms.
According to the company, the activity is designed as a skill-based exercise rather than a chance-driven promotion, with participants’ outcomes determined by speed and balance within the allotted time.
This interactive experience transforms the traditional car-buying process into a moment of pure celebration and reward.
“The Cash Tower Challenge represents our gesture of adding extra cheers to our customers’ festive moments. It is designed to create a vibrant atmosphere of fun and community engagement, reflecting the true spirit of the season,” Felix Mahan, general manager, marketing at Carloha, said.
In addition to the festive activities, Carloha Nigeria said it continues to offer after-sales support through its CarlohaCare 6-6-7 plan, which includes six years of free servicing, a six-year warranty and a seven-day repair timeline for qualifying vehicles.
The company said the after-sales package is intended to reduce ownership and maintenance costs while providing extended warranty coverage for customers.
It added that the festive season initiative reflects its broader approach to combining customer engagement activities with vehicle sales.
