Ifeanyi Onyeka, an online reputation specialist and founder of Beta Digitals, is changing how African business leaders approach trust and credibility in the digital era. His Africa-focused framework addresses regional challenges and places reputation at the centre of business growth and investment attraction.
With a background in marketing, Ifeanyi Joshua transitioned into public relations after identifying a growing need among executives to manage their online presence. He observed that while Western companies had advanced reputation systems, many African entrepreneurs lacked structured digital accountability. “Africa is an untapped market. I want to be at the forefront of conversations in relation to managing online reputation and building a strong community,” he said.
His model, called the “Digital Footprint Blueprint,” differs from conventional PR agencies by emphasising long-term authenticity and community engagement. The approach tackles issues such as inactive online profiles, fake engagement, and weak content strategies. Onyeka believes that social media has improved how African businesses are viewed globally, but warns that emerging threats like deepfakes could harm credibility. “The speed at which things are being done is kind of levelling the playing field,” he said, referring to artificial intelligence.
His clients include technology founders, politicians, and family-owned companies across different sectors. In one case, a business leader cleared damaging online reports, improving search rankings and sentiment. Another client increased visibility through storytelling rooted in real experience. “The metrics we focus on are search rankings, sentiments, content performance,” he explained.
Onyeka sees Africa’s growing internet access as both an opportunity and a risk. “It plays a huge role, the global market forms an impression of a business from what they can see online,” he said. Looking ahead, he believes that from 2028 to 2030, reputation will become a decisive factor for African executives, urging them to adapt early. “It’s been a major driving factor and the perception of African entrepreneurs is growing in recent years,” he concluded.
