…Begins 2025 Black Friday Festival
Jumia Nigeria says it is committed to fostering improved logistics and fintech solutions for African consumers as it kicks off its Black Friday campaign, tagged “Do Pass Yourself,
This year’s festival, scheduled to last till November 30 for will feature top international and local brands including Nivea, Xiaomi, Itel, Skyrun, Silvercrest, AEON, Poco, Oraimo, Binatone, Ecoflow, Hithium, Diageo, Ledrop, among others. Shoppers can expect flash sales, games, treasure hunts and more.
Temidayo Ojo, chief executive officer of Jumia Nigeria, said that Black Friday is more than just a sale; it’s a celebration of the African consumer.
Ojo said that over the past thirteen years, the company has built an ecosystem that gives shoppers access to trusted brands at unbeatable prices, supported by reliable delivery and secure payments.
“This year, we’re raising the bar again, offering our customers even more value and convenience throughout the month. We have built this shopping festival entirely around our customers’ needs,” Ojo said.
The month-long event promises special discounts, exclusive brand deals, and an immersive shopping experience across fashion, beauty, electronics, home, and more.
First introduced to Africa in 2014, Jumia was one of the pioneers to bring the Black Friday concept to the continent, helping to establish November as the most exciting month for digital retail across the continent.
The CEO said that e-commerce in Africa continues to grow, with the market projected to reach over USD 40 billion in revenue by 2025. Mobile-first consumers are driving this growth, supported by improved logistics, fintech solutions, and trust in digital platforms. These trends reinforce Jumia’s role in shaping Africa’s e-commerce landscape.
Ojo said that as the 2025 holiday season approaches, the company enjoins shoppers across the country to join the excitement, discover unbeatable deals, and enjoy a richer, more rewarding online shopping experience.
The Jumia marketplace connects over 70,000 sellers with customers and a vast logistics network, which enables the shipment and delivery of packages, and a proprietary payment service, JumiaPay, that facilitates transactions among participants active on the Jumia platform in select markets.
