Victory Dominion, the founder and CEO of AuraByGreen, is a young Nigerian entrepreneur who finds success in luxury perfume oils, turning a N30,000 investment which she registered in February 2024, into a growing brand.
Victory did not wait for the “perfect time” or big capital to start her business. She simply saw a need and decided to meet it. Her entrepreneurial journey began in 2017 selling Oriflame cosmetics while in university.
She did not fully understand business, but she was eager to learn and unafraid to try. Selling beauty products helped her gain confidence and understand customers better.
In 2019, she found out she truly loved perfume oils and as a fresh graduate, she knew the struggle of choosing between transport fare and a good scent.
So she started selling quality oils that students could afford. However, life came fast; marriage, motherhood and the COVID-19 lockdown made her pause business to focus fully on family.
“I didn’t quit. I just needed to breathe. That break was necessary,” she says.
In 2021, she ventured into logistics to support herself. Perfume oil sales continued, but not consistently. Still, the dream was alive.
By early 2024, she had seen enough to know which path made her happiest. She returned to perfumes this time, determined to build a real brand, and with just N30,000, she relaunched as AuraByGreen in February 2024.
Her focus was instead of the watered-down oils common in the market, she chose to offer only authentic French scents.
“I wasn’t starting from scratch. I was starting from everything I had learned,” Victory says.
Today, AuraByGreen is steadily growing through returning customers and referrals. But the road has not been smooth. She has dealt with broken bottles during delivery, packaging troubles, and rising import costs.
“There were days I wanted to cry,” she says. “But each mistake made the brand stronger. Customers deserve the best, so I keep improving.”
Victory says what makes AuraByGreen stand out is authenticity.
“Many people sell perfume oils, but very few sell the real thing. Once customers try ours, they feel the difference.”
She is now planning her next move, which is a scent experience studio where customers can walk in, create their own signature fragrance, and enjoy a relaxing atmosphere with drinks and snacks.
Her message to young Nigerians trying to start something is
“You don’t always need millions. Sometimes, with N30,000, a simple idea and courage, you are good enough to go.”
The Nigerian perfumes market is growing, with a projected revenue of over $947 million in 2025, driven by demand for both luxury and non-luxury products, including locally made, natural scents.
The market is experiencing a high volume of imports, though local production is on the rise.
According to StrategyHelix, a market research and data analytics company report, “The market’s explosive growth reflected Nigeria’s rapidly evolving consumer landscape, where a swelling urban middle class and fashion-conscious youth demographic drove unprecedented demand for international fragrance brands.”
The market intelligence report revealed a notable shift toward premiumisation, with Lagos and Abuja consumers increasingly viewing high-end perfumes as essential status symbols rather than discretionary purchases, a trend amplified by social media’s influence on beauty standards across Africa’s largest economy.
