Coca-Cola Bottling Company Nigeria has relaunched its iconic ‘Share a Coke’ campaign as a way to inspire diversity and unity amongst different ethnicities across the country.
At the recent launch of the campaign in Lagos, Yusuf Murtala, senior director and head of Marketing at Coca-Cola Nigeria, said that the company is reintroducing a campaign with a global heritage and modern Nigerian pulse.
He said the relaunch of the ‘Share a Coke’ campaign is centred around uniting Nigerians and building a global heritage.
“By combining personalisation, digital interactivity, and community storytelling, we’re creating experiences that people want to share, not just products they want to buy,” Murtala said.
Originally launched globally more than a decade ago, ‘Share A Coke’ became a defining marketing movement by replacing the iconic Coca-Cola logo with popular first names of different ethnicities on bottles and cans.
In Africa’s most populous nation, the campaign has enjoyed enormous success, strengthening emotional ties to the brand and inspiring a culture of connection among young people. Its return in 2025 marks a renewed commitment by the beverage company to celebrate individuality while fostering a sense of togetherness across communities.
Mariam Khan, general manager of Coca-Cola Nigeria, described the campaign as a return of the most loved campaign for Gen Z – young people between the ages of 20 – 27.
She added, “This campaign is more than just names on bottles. It’s about creating real connections. When you hand someone a Coke with their name on it, you’re giving them something deeply personal: their identity, their moment, and their story — and that’s what makes ‘Share A Coke’ so special.”
Khan noted that the relaunch is reviving a moment of friendship and togetherness — core themes of the Coca-Cola bottling company.
“Share A Coke is about joy, connection, and community. We want every bottle shared to represent a story, a smile, and a moment that brings people closer together.”
On her part, Valerie Odubogun, director of Frontline Marketing at Coca-Cola Nigeria, emphasised the importance of authentic engagement in every aspect of the campaign.
“Our goal is to ensure that Share A Coke resonates at every touchpoint, from retail shelves to social spaces,” she said. “It’s about sparking conversations, creating smiles, and celebrating the joy that comes from sharing a Coke with someone you care about.”
According to Odubogun, the campaign will continue to spotlight everyday stories of friendship, love, and celebration. It will remind Nigerians that a simple act of sharing can create moments that last.
The campaign will roll out nationwide with personalised bottle drops, interactive pop-up stations in major cities across the country.
The event featured an engaging digital activation where attendees scanned QR codes on specially marked bottles to generate personalised ‘Share A Coke Memory’ digital keepsakes.
