Samsung Electronics has unveiled its Vision AI TV, positioning it as a disruptive force in West Africa’s home entertainment sector and a statement of the brand’s intent to lead the next wave of smart living innovation.
Launched in Lagos in August, 2025, the Vision AI TV builds on Samsung’s 19-year streak as the world’s No. 1 TV brand, introducing advanced artificial intelligence features designed to transform TVs from passive entertainment devices into intelligent lifestyle hubs.
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Tae Sun Lee, CEO of Samsung Electronics West Africa said Samsung’s mission has always been to create technology that feels personal, intuitive, and inspiring.
“With Vision AI, we are not just offering a TV, we are introducing a smarter, more connected way to live, building on almost two decades of global leadership,” Lee averred.
Oge Maduagwu, head of marketing and communications, Samsung Electronics West Africa, added, “These new TVs are intelligent lifestyle hubs as they leverage Vision AI to deliver personalized, contextual, and seamless experiences that redefine television. Combining TV, AI Art, Live translations and sleek designs to set our TVs miles ahead of others.
“Samsung’s 2025 TV lineup delivers our most advanced viewing experience yet, with innovations across OLED, Neo QLED, QLED, and lifestyle models. This year, we’ve introduced glare-free OLED and expanded anti-glare technology to more Neo QLED models, boosted brightness by up to 30 percent, and added high refresh rates up to 240Hz for ultra-smooth motion. Our new Vision AI enhances picture, sound, and even integrates smart home features like pet and family care monitoring.
“We have launched premium additions such as Neo QLED Mini-LED with wireless One Connect, plus Nigeria’s first 100-inch Neo QLED. From breathtaking picture quality to intelligent home integration, 2025 Samsung TVs are designed to deliver unmatched clarity, style, and connectivity.”
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Maduagwu reiterated Samsung’s commitment to shaping the viewing experience of tomorrow, with innovations designed to bring joy, connection, and inspiration to households worldwide.
“For years, customers have put their trust in Samsung TVs, trusting them to get quality and value for their money, thus, making them the global No.1 TV brand for 19 years consecutively and the brand continues to honor that trust by delivering products that exceed expectations. The new Neo QLED 8K, OLED, Neo QLED 4K, QLED & Crystal UHD TVs are now available at all authorized Samsung stores nationwide,” she Maduagwu added.
