Demi Samande stands out as a visionary leader in the furniture manufacturing industry, bringing over 15 years of experience in spearheading a high-end furniture manufacturing venture across the UK and Nigeria. As the CEO of Majeurs Holdings, Demi has shown exceptional prowess in both the practical and conceptual realms of design, specialising in blending traditional craftsmanship with contemporary aesthetics. Her work ethic revolves around sustainable practices and innovation, ensuring every piece is not only luxurious but also environmentally conscious. Majeurs Holdings is a company with high-profile clientele, and Demi has extensive knowledge of manufacturing and running a business first-hand as a young start-up founder.
With her vast catalogue of information and network, she hopes to help other aspiring business owners with real practical tips to create their own processes, products, services.
By documenting her own journey, she wishes to inspire the next generation of entrepreneurs to change Africa for the better.
With a solid background in architecture from the London Metropolitan University, Demi’s expertise extends to designing innovative spaces. Her communication skills, coupled with a charismatic leadership style, have been instrumental in mentoring young talents in the art of fine craftsmanship.
Specialising in blending traditional craftsmanship with contemporary aesthetics, her work ethic revolves around sustainable practices and innovation, ensuring every piece is not only luxurious but also environmentally conscious.
As a certified leather and upholstery expert, Demi has lent her skills to various high-profile projects, both in the UK and Nigeria, showcasing her ability to meet the sophisticated demands of a diverse clientele. Her passion for quality and sustainability is matched by her commitment to continuous learning and improvement, a philosophy that has driven her personal and professional success.
Demi has successfully created innovative and bespoke pieces for some of the most high-profile clients locally and internationally. As a certified leather and upholstery expert, she is also a member of Interior Designers Association of Nigeria (IDAN).
In addition to furniture making and design, Demi is also the founder of SUSU Studios, a platform that produces podcasts and content that explore the stories, challenges, and opportunities of entrepreneurship and business. Through SUSU Podcast and SUSU Cooldown, she aims to inspire, educate, and empower aspiring and established entrepreneurs, business owners, and thought leaders in the African context.
Furthermore, Demi Samande founded Majeurs Academy, a training initiative that aims to transform the skill deficit in African manufacturing by providing practical and hands-on learning for young people.
