Segun Mcmedal, the chief reputation strategist at Upticomm Marketing Company Limited, has rested the firm he founded in 2012, to join Mediacraft Associates, a foremost public relations consultancy firm and affiliate of the FleishmanHillard global.
The development, according to industry watchers, signals the beginning of realignments in Nigeria’s marketing communication industry, following the turbulent business environment occasioned principally by the impact of Covid-19, among other factors.
“I have rested the firm for now as the market is seriously challenged to combine skills with people of like minds”, Mcmedal who is also the president of Lagos Chapter of Nigerian Institute of Public Relations (NIPR), told Businessday.
He believed this is the time agencies should come together as partners to build strong base to withstand the global economic difficulties. Other stakeholders in the industry are equally optimistic such partnerships would grow the industry.
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The PR practitioner is joining Mediacraft as director of innovation and business development. His appointment takes effect January 4, 2021 with Mediacraft which began operations in September 2003. Mediacraft presently has Stanbic IBTC, Crown Flour, Interswitch, Olam Nigeria and others as clients.
Commenting on his new job, Segun Mcmedal in a statement issued by MediaCraft said: “I have watched Mediacraft Associates grow, with admiration, in the last seventeen years. The company has grown steadily to become a leading communications consultancy in Nigeria. I am excitedly looking forward to joining the leadership team and building on the great foundation and growth potential of the business.”
