Diamond Bank plc has demonstrated its resolve to promote financial inclusion among women through the provision of innovative and convenient products and services.
Consequently, the Bank on Tuesday joined the Women’s World Banking to host a global discussion on the role of digital financial services in empowering low-income women who do not have access to formal financial products.
During a three-day workshop, participants from the Central Bank of Nigeria, MTN Nigeria, Diamond Bank Plc, Jazz of Pakistan, BIMA of Cambodia and Women’s World Banking examined the best practices in developing, enhancing and delivering world-class digital financial services to women. The discussion will help in developing and aligning financial products and services that can be adopted in markets around the world.
Highlighting the importance of the workshop and the urgent need to develop digital financial services to enhance women’s living standards, Diamond Bank CEO, Uzoma Dozie, stated that the Bank is very passionate about women’s financial wellbeing. He noted that Diamond Bank’s strategic focus is to ensure the financial inclusion of women by providing innovative and convenient banking services using mobile phones and other digital tools.
“We are aware that the future of banking is digital. Therefore, we will continue to explore ways to innovatively create better financial products and services and bring banking to women, no matter where they live and the device they are using,” Dozie said.
Diamond Bank works with global non-profit Women’s World Banking to develop innovative products and services for low-income women clients. This includes Diamond Y’ello, a mobile-based bank account offered in collaboration with telecom operator MTN. With support from the Bill & Melinda Gates Foundation, this partnership is working to develop Diamond Y’ello as a global model for expanding women’s access to digital financial services through simplified steps in account opening and banking transactions, using mobile phones. During the workshop, Diamond Bank and Women’s World Banking will share lessons from the Diamond Y’ello proposition as well as other products.
Additionally, the workshop featured leaning from Jazz and BIMA. With support from the Bill & Melinda Gates Foundation, JazzCash, Pakistan’s premiere financial services provider, is working with Women’s World Banking to increase low-income women’s adoption and use of digital financial services, particularly the JazzCash mobile account. In Cambodia, BIMA and mobile network operator Smart Axiata are working with Women’s World Banking to increase awareness and understanding of insurance products. Australia’s Department of Foreign Affairs and Trade (DFAT) supports this partnership, which aims to use mobile tools to enhance the value proposition for clients, especially low-income women.
“We’re thrilled to bring together partners from around the world that have demonstrated commitment to serving women with innovative digital tools,” said Anna Gincherman, Chief Product Development Officer at Women’s World Banking, who will moderate the panel discussion.
Speaking further she said, “We look forward to this opportunity to exchange valuable learnings across unique markets, all toward the goal of reaching women, who may not have otherwise had access, so they can plan for the future, build a safety net for times of crisis, and even grow their businesses.”
During the three-day intensive workshop, participants exchanged strategies and tactics in building and implementing approaches for reaching women clients. They examined successful practices in behavioral product design, effective data collection, agent network management and marketing to reach women.
HOPE MOSES-ASHIKE
