For what may have costs you a lot of money to do elsewhere, Firstbank of Nigeria Limited is freely giving you an opportunity of self serving banking through its newest product called ‘Expressions on cards’.
With ‘Expressions on Cards’, you can assume control of the look and design of your Naira MasterCard by exercising the freedom to print images of your loved ones and favourite moments of your live on your cards.
The process for requesting for ‘Expressions on Card’ is initiated on the Bank’s website www.firstbanknigeria.com or via a dedicated website
http://expressions.firstbanknigeria.com, where you are at liberty to select a picture (from an existing bank-managed gallery or from a personal collection), which would serve as the artwork on the front of your card. Following submission of the selected design and authentication at the nearest FirstBank branch, the personalized card would be delivered within 5 business days across the nation.
Flashing the card whenever you are out shopping or having it tucked away safely in your wallet is sure to evoke in you a feeling of being in charge. A card you can really call your own, is what ‘Expressions on Card’ is all about.
Also, with your ‘Expressions on Card’ naira denominated debit card, you still enjoy the acclaimed security features powered by an embedded microchip and a four digit PIN, and the card can be used for domestic and international transactions wherever the MasterCard logo is displayed.
In addition to designing their “Expressions on Card”, you equally enjoy the safe, secure, and convenient service the Bank provides via its alternative channels including PoS machines, the Internet and ATMs globally.
According to Bisi Onasanya, GMD/CEO, First Bank of Nigeria Limited, this is yet another innovative offering from FirstBank aimed at consolidating our efforts in supporting the CBN cash-lite policy, following the recent launch of FirstMonie that caters for millions of Nigeria’s unbanked citizens.
“We initiated this product to personally and emotionally engage our customers across all segments and inherently encourage card usage, particularly within the youth segment as the key drivers of the economy in the nearest future”, he said at a media launch of Expression on Cards at the banks’ head office.
He said “Expressions on Cards” is self-service banking, where customers of the bank are empowered to initiate customized debit card requests conveniently from any location via Firstbank’s official website, using personal picture of self, loved ones or that most cherished moment.
Chuma Ezirim who heads the FirstBank’s E-Business Group said, “Rewarding our esteemed customers with the freedom to determine the design of their Naira MasterCard is the bank’s way of appreciating their patronage and restating our commitment to constantly seeking creative ways of delighting our customers,”.
Speaking at the occasion, Renan Arce Basteris, Technical Consultant, Gemalto, said, “In 2012 we signed our first and major partnership in Africa with our long term partner Electronic PayPlus Limited and this soon turned into the launch by First Bank PLC of the very first customized card program in Nigeria called “Expressions on Cards”. We are thrilled with these fruitful and strong collaborations – and being associated with this launch is a great achievement for us”.
Folake Ani-Mumuney, Head, Marketing & Corporate Communications, “We recognize that the introduction of this personalized Mastercard by FirstBank is an innovation which transcends demographic boundaries, premised upon the universal consumer insight we have identified – that regardless of age, we are all emotional beings and everyone appreciates the empowerment to express their individuality, this time around through pictures. Pictures or images, as you would agree, portray expressions better than thousands of words”.
HOPE MOSES-ASHIKE
